Hyatt Unscripted ties up with Vietnam's Wink

CHICAGO — Hyatt Hotels Corp. and Indochina Kajima have announced an agreement for the Wink hotels in Vietnam to join the Unscripted by Hyatt brand, marking the global debut for the Hyatt brand and expand Hyatt’s presence in Vietnam.

Under the agreement, six operating Wink properties -- Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre and Wink Hai Phong Centre -- will join the Unscripted by Hyatt brand collection, taking Hyatt’s hotel portfolio in Vietnam from four to 10. A new location, Wink Hanoi Westlake, is also set to open in late 2026. The combined seven Wink properties will represent more than 2,000 rooms across Vietnam. Indochina Kajima is a joint venture between Indochina Capital and Kajima Corp.

As part of Hyatt’s Essentials portfolio, the upscale Unscripted by Hyatt brand is designed to be flexible and conversion-friendly, enabling independent hotels to preserve their own identity while gaining access to Hyatt’s systems and platforms.

Wink says it is a modern, locally rooted brand with an independent spirit, built on technology and thoughtfully designed spaces for a connected generation. Its first hotel, Wink Saigon Centre, opened in March 2021.

“This relationship with Indochina Kajima and Wink marks a milestone in our strategy to expand Hyatt’s brand presence in the dynamic Vietnam market,” said Stephen Ho, president - Greater China and Growth, Asia Pacific at Hyatt. “The Unscripted by Hyatt brand is an ideal match for the modern, tech-savvy and social-centric ethos of Wink.”

“Wink was built on the belief that Vietnamese travelers deserve design-forward, tech-enabled hotels that don’t compromise on personality,” said Michael Piro, CEO of Indochina Capital and Wink. “Joining the Unscripted by Hyatt brand allows us to scale that vision while staying true to what makes Wink different: our contemporary ethos, sustainable DNA and modern Vietnamese style with nostalgic touches.”