Hilton signs big deal for Hampton in India

DELHI, India – Hilton is quickly building scale in India with news breaking that it has signed a strategic licensing agreement with Nile Hospitality to open 75 Hampton by Hilton hotels in India. The news comes after Hilton agreed last year with Olive by Embassy to develop 150 Spark by Hilton hotels in the country.

“This marks our mid-market moment in India, as significant macroeconomic growth, a rapidly rising middle class and the vast infrastructure development fuel demand for our brands and drive strong trading performance in the country,” said Alan Watts, president, Asia Pacific, Hilton.

Under the agreement, the first Hampton by Hilton hotels will debut across Gujarat, Rajasthan, Punjab and Bihar. 

Hampton by Hilton sits in the upper midscale segment, which expands the company’s existing midscale category in the country following the growth of upscale brand Hilton Garden Inn and the upcoming premium economy brand, Spark by Hilton.

Vikram Singh Chauhan, founder and CEO, Nile Hospitality, said, “This partnership represents an extraordinary opportunity for Nile to tap into the immense potential of the country’s growing middle-income segment. It is indeed an exciting collaboration, as it provides an opportunity to redefine the midscale accommodation segment and deliver high-quality service and operations that both Hilton and Nile are renowned for. By aligning with the country’s unprecedented development and domestic travel momentum, we hope to offer our guests the comfort of a consistent network and brand promise in emerging markets and key destinations.”