Hilton Grand Vacation partners with Great Wolf Lodge

ORLANDO, Florida - Hilton Grand Vacation (HGV) is partnering with Great Wolf Lodge, allowing HGV members the ability to exchange club points for stays at 19 Great Wolf Lodge locations across the U.S. In return, HGV will try to introduce Great Wolf Lodge guests to “the benefits of vacation ownership.”

The partnership with Great Wolf Lodge builds on a critical component of HGV’s strategy to deepen its relationships with existing members and engage new customers.

This partnership follows HGV’s recent $1.5 billion acquisition of Bluegreen Vacations, which closed in January. The acquisition expands HGV’s resort portfolio to nearly 200 properties, including in 14 new geographical markets and eight new states.

In Great Wolf Lodge, HGV taps into a family-focused customer base for North America’s largest family of indoor water park resorts. Three more Great Wolf openings are expected within the next 14 months.

With an anticipated summer 2024 start date, HGV members will be able to book vacations at Great Wolf Lodge resorts using their club points. In addition, Great Wolf Lodge guests will have the opportunity to receive curated offers to explore HGV’s network of properties.