Hilton, Ford partner on NoMad Detroit

MCLEAN, Virginia — Hilton has announced plans to open a nearly 180-key NoMad hotel inside Detroit’s Michigan Central Station as part of its continued push into luxury and lifestyle hotels.

The luxury hotel will be developed through a partnership with Detroit-based Ford Motor Company, which acquired Michigan Central Station in 2018. The hotel, which is scheduled to open in 2027, will be part of The Station at Michigan Central, a former passenger rail terminal that’s being redeveloped with 1.2 million square feet of commercial space across multiple restored historic buildings.

Hilton acquired NoMad in 2024 and plans to grow the brand rapidly. In addition to the NoMad Detroit, Hilton said it has 15-plus deals in various stages of development globally. Those plans include the 173-key NoMad Singapore, which is scheduled to open in 2027. Those properties will join the NoMad London, which opened in 2021.

Hilton said the project will involve a “careful renovation” of the station, which ended rail service in 1988 and has largely been vacant since.

“NoMad has built a reputation for developing hotels that take inspiration from the history, art, design and culture that make a place unique, and NoMad Detroit is poised to be no exception,” said Andrew Zobler, founder & CEO of Sydell Group.

Hilton’s luxury and lifestyle growth

With recent openings in Paris, Cape Town, Dallas, Osaka, Costa Rica, Jordan, and more, Hilton’s luxury and lifestyle brands have opened their 1,000th hotel globally. This milestone follows a record year of growth for Hilton, punctuated by strategic partnerships, acquisitions and nearly 100,000 rooms added to Hilton’s portfolio. Hilton has almost 500 luxury and lifestyle hotels in the pipeline.

Hilton has accelerated the addition of luxury and lifestyle hotels. The company expects to add three luxury and lifestyle hotels per week through 2025, with more than 150 openings planned worldwide this year.

Hilton has approximately 1,000 luxury and lifestyle hotels globally across several brands, including Curio Collection, Tapestry Collection, Waldorf Astoria, LXR, Conrad, Graduate, Canopy, Signia, Motto and Tempo.

Upcoming openings include the Waldorf Astoria New York, Waldorf Astoria Rabat Salé in Morocco, Conrad Athens The Ilisian in Athens, Greece and Conrad Hamburg in Germany. Hilton is also opening the first LXR Hotels & Resorts in India and debuting its Curio Collection by Hilton in Thailand.