Dusit, Generator partner to pursue growth

BANGKOK – Dusit Hotels and Resorts and Generator/Freehand Hotels have entered a strategic partnership to “synergize their development resources” to pursue global growth for their respective brands.

Under the partnership, Generator and Freehand Hotels will leverage its network in developing lifestyle hybrid accommodation models in the affordable lifestyle segment in Europe and the United States to seek opportunities to introduce Dusit Hotels and Resorts in key European destinations such as London, Paris, and Rome, and U.S. destinations such as New York, Miami, and Los Angeles.

Similarly, Dusit Hotels and Resorts will leverage its presence in Asia and the Middle East to seek opportunities to introduce Generator and Freehand’s boutique hotel-hostel hybrid model in prime city destinations such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, as well Phuket and Bali.

Dusit’s portfolio currently spans 18 countries and comprises 57 hotels operating under Dusit Hotels and Resorts and 244 luxury villas under Elite Havens, which offers luxury villa rentals in Asia. More than 60 Dusit Hotels and Resorts are in the pipeline worldwide.

Generator and Freehand oversees 21 global properties across Denmark, France, Germany, Italy, Spain, Sweden, the Netherlands, the U.K., and North America.

Dusit International Vice President for Development Siradej Donavanik said, “It’s a real win-win situation for both companies. It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalize on prospects that might not align with our current brand offerings.”