The
company said the new logos, which will start to appear at hotels this year for
Radisson, Radisson Blu and Radisson Individuals, begin a new phase of Choice’s
upscale repositioning for the brands it bought in 2022.
NORTH
BETHESDA, Maryland—Choice Hotels International is rebranding its Radisson
Hotels Americas brands, which it bought in 2022. This includes new logos and
visual identities for Radisson, Radisson Blu and Radisson Individuals.
According to
Choice, the new logos also represent a new phase after the company repositioned
the three brands in the Americas in 2024 to attract more upscale guests.
“Since our
integration of the Radisson brands, we’ve sharpened their brand propositions to
captivate travelers who are looking for a hotel stay that stands above the
rest. This year will mark just the beginning of our efforts to translate that
vision into something customers can experience and enjoy on the property,” said
Indy Adenaw, senior vice president and general manager of upscale brands for
Choice.
Choice says
it will unveil elevated and flexible F&B concepts at its Radisson hotels
and its Radisson Blu properties will feature Scandinavian-inspired public space
and guest room designs, including a wall housing a large vanity and
full-sized closet with flattering lighting. It will also introduce new premium
amenities including shower, hair and body products at Radisson and Radisson Blu
hotels.
Radisson-branded properties will begin using the
new visual identities through property signage and on-site materials this year,
starting with the Radisson Hotel El Paso Airport in Texas and the Radisson Blu
Fargo in North Dakota.