Apartments by Marriott Bonvoy going live

Taking the brand portfolio in a new direction, Marriott International announced on Tuesday that it is about to open the first Apartments by Marriott Bonvoy, located in San Juan, Puerto Rico. In 2024, additional properties are expected to open in markets, including the U.S. and Canada, Europe and the Middle East.

Coming about one year after announcing the move into the premium and luxury apartment-style accommodations sector, Casa Costera, Isla Verde, Apartments by Marriott Bonvoy, is taking reservations before the pending opening in the coming weeks.

The franchisee is Gardenia Hotel Partners, LLC, a local entity owned by the Ortiz Family, Caprock Partners, and Banzai Capital Partners, who have extensive experience in real estate and development with a key focus in developing and managing large projects in both the U.S. and Puerto Rico. This was a conversion of the existing Jade Apartment Complex in Isla Verde.

Located in the Isla Verde neighborhood of San Juan, the 107-unit property includes a rooftop pool and is nearby the beach, appealing to both corporate and leisure travelers seeking longer-term accommodations, more space and residential amenities.

The typical Apartments by Marriott Bonvoy unit offers private bedrooms, a separate living room, full kitchen, and washer/dryer. There is also a 24-hour gym but the concept does not provide traditional hotel services such as food and beverage, meeting spaces or daily housekeeping.

Marriott said that among developers, the offering is generating interest from hotel owners and franchisees who are looking to diversify their portfolios as well as multi-family residential developers. The concept allows developers the option to convert an existing apartment-style building, as with the San Juan property, pursue a new build, or be part of a multi-use building in which the Apartments by Marriott Bonvoy component would have its own dedicated lobby, services and amenities.