The CEO of the unique membership platform now with 18 brands and approximately 4,500 hotels talks about culture, growth, performance and more.
A little more than a year in as CEO of BWH Hotel Group based in Phoenix, Larry Cuculic talks about how he is driving the company culture, the biggest opportunities for growth, including putting a strong balance sheet to work, global performance and how Best Western is further supporting its membership base.
ALIS video interview: Larry Cuculic