5 US deals for Marriott’s new collection

BETHESDA, Maryland – Marriott International’s latest soft brand, Series by Marriott, just received a boost with developer Hawkins Way Capital planning to convert properties to the upscale brand in Miami, Santa Monica, San Francisco, Chicago, and San Diego.

Marking the brand’s official debut in the U.S. after being launched in May, the five properties operated by FCL Management currently operate under the Found Hotels brand and are expected to join the Series by Marriott brand portfolio over the course of the next year.

“Reflective of a growing demand for upscale collection brands, Series by Marriott is designed to offer regional owners a conversion opportunity that provides access to global revenue and demand generation platforms, while preserving each hotel’s unique brand identity and delivering an authentic guest experience,” said Noah Silverman, Marriott International global development officer, U.S.  and Canada.

These signed agreements follow Marriott’s announcement of Series by Marriott’s founding deal with Concept Hospitality Private Ltd. in India to affiliate The Ferns Brands with Series by Marriott. The Fern portfolio is currently comprised of 84 open properties and 31 executed pipeline deals, totaling 115 properties and approximately 8,000 rooms.