The infusion will help amplify sbe’s restaurant and entertainment portfolio, Disruptive Restaurant Group, and the premium QSR brand and digital food company, C3.
MIAMI - Lifestyle and entertainment company sbe is bringing in as an
equity partner entertainment icon Marc Anthony and his company Magnus.
Led by CEO Sam Nazarian, who sold the remainder of his hotel
portfolio to Accor in 2020, sbe’s new multi-vertical business strategy will
focus on growing the brand among Latin American audiences.
The infusion will help amplify sbe’s restaurant and
entertainment portfolio, Disruptive Restaurant Group, and the premium QSR brand
and digital food company, C3. New properties will also be launched in other hospitality verticals and additional brands will be created together.
Established
in 2002, sbe develops, manages and operates hotels, restaurants, lounges and
nightclubs. The lifestyle platform included over 100 hotels and 150 restaurants
and lounges. In 2020, Nazarian shifted his focus to the culinary and nightlife
world by launching Disruptive Restaurant Group (DRG.) DRG incubates and
operates globally renowned culinary brands including critically acclaimed
restaurants, lounges and nightclubs. Restaurants and lounges include Casa Dani,
by three Michelin-starred Chef Dani Garcia; Citizens; Katsuya, by Chef Katsuya
Uechi; Kumi; MXO by Wes Avila, Doheny Room; HYDE; LiFE; and S Bar.
With a dual focus on music and sports, Anthony’s company became the leading Latin artist and athlete representation company in the United States following its launch in 2015. Marc Anthony continues to be a force in the music industry, shaping its future by representing some of the most dynamic and up and coming stars. The international superstar is also a minority owner of the National Football League’s Miami Dolphins and owner of E1 Team Miami, as well as co-owner of leading plant-based energy drink brand OCA. He recently debuted an exclusive, limited edition watch and jewelry collection in partnership with Bulova.
“It’s an honor to join forces with long-time friend and
international superstar Marc Anthony. I have a tremendous amount of admiration
for the career that he has built, and, more importantly, his entrepreneurial
instinct,” Nazarian said. “Not only has Marc been responsible for 105 No. one
hits and over fifteen billion streaming views on YouTube, but he has also been able
to garner the loyalty of a multigenerational Latino and global community
through his platforms and content. It has long been an aspiration of ours to
come together to build something special, and I am excited to share all the
amazing things we are working on with him as our strategic partner. My sbe team
is honored to collaborate with the best-in-class entrepreneurial team Marc has
built at Magnus, led by a dynamic team, CEO Michael Vega and COO Felipe
Pimiento, to connect with and deliver experiences to an audience that Marc has
so carefully cultivated throughout his career. This is just the beginning, and
I can’t wait to see what we build together.”
“To have the honor to join forces with my great friend Sam
and SBE, is something we have spoken about throughout the years and the time
has finally come,” Anthony said. “My team, alongside the unparalleled expertise
of sbe, is poised to contribute significantly to the success of this new
journey... Together, we look forward to unveiling a series of remarkable
initiatives that showcase the synergy and excellence synonymous with the sbe family.”