The brokerage and advisory publishes its US investment
trends report, suggesting capital will gravitate to assets in high
barrier-to-entry markets that cater to a diverse customer mix.
JLL’s H1 2024 U.S. Hotel Investment Trends report suggest
RevPAR is stabilizing, cost pressures are building, bifurcation in liquidity
persists and CMBS/SASB is increasing lending appetites.
Here are the highlights about the latest industry trends and
performance, according to JLL:
RevPAR remains robust though stabilizing in some markets;
cost pressures build
- Though RevPAR increased 14% compared to 2019, performance
has begun to decelerate in some markets as consumer savings declines.
- Hotels that cater to more budget-conscious travelers have so
far been impacted the most as well as those in leisure-heavy markets.
Conversely, luxury hotels and those with a more diversified demand mix have
seen growth underpinned by the return of group, corporate, and
international travel.
- Stabilizing RevPAR is putting further strain on many owners
as operating costs increase resulting in ongoing profitability challenges. Look
for this to catalyze some transaction activity in H2.
Bifurcation in U.S. hotel liquidity persists in H1 2024
- On one side, there was a significant increase in demand for
select-service and extended stay hotels, as the sector’s portion of total
single-asset liquidity in H1 2024 increased 9 percentage points year-over-year
to a record-breaking 57%.
- On the other side of the spectrum, luxury hotels remain in
favor, maintaining their portion of total single-asset liquidity in H1 2024 at
23%, on par with the prior year.
- This bifurcation for luxury and select-service &
extended-stay assets is expected to persist through 2024
Several large transactions fuel uptick in liquidity
- Transaction volume increased 42% in Q2 relative to Q1
driven by four $200M+ transactions. Liquidity though remains behind both last
year and 2019 as the bid-ask spread is pronounced.
- Rising financial pressures on owners should catalyze
transaction activity in H2, particularly as a litany of loans are expected to
mature.
- Private equity will likely be the most acquisitive buyer
type, with a further boost expected from foreign capital. Look for REITs to
increasingly put their balance sheets to work following nearly a year of
pruning their portfolios.
CMBS/SASB significantly increases lending appetite for
hotels
- Hotel loans continue to be favored among certain lender
types given high credit spreads relative to other asset types. As financing
conditions stabilize, lenders including debt funds, banks, and select insurance
companies, are increasingly pursuing the industry.
- Recent growth in larger transactions has been partly fueled
by a rise in CMBS/SASB issuance which increased 3.3x relative to last
year. Expect this capital to gravitate to assets in high barrier-to-entry
markets that cater to a diverse customer mix.