Latest news: Pierre on market again?; update on Sunstone rumor; Azul grows Red Cliffs

Pierre listed for sale again?. Indian Hotel Co. Ltd.-owned since 2007, The Pierre in New York City is again being discussed as for sale, according to a Bloomberg report. The 189-room hotel sales would not include the 80 co-op units in the building, according to sources. The sale would include the property’s retail and F&B space. No transaction is complete, and a deal structure hasn’t been determined, said Bloomberg’s sources.

Update on Sunstone sale rumor. R.W. Baird analyst Michael Bellisario published a note on Tuesday after meeting with Sunstone Hotel Investors management updating recent M&A speculation and suggested there could be a bid-ask spread of about $2 per share. A recent report stated Trinity Investment has been in conversations with Sunstone and floated a bid of about $13 per share. Bellisario said that Sunstone management noted that credible offers are always evaluated by the board, and that various forms of discussion regarding potential transactions occur often with industry participants. He said Trinity Investment’s interest at "about $13" was: (1) an indication of interest, not a fully financed offer that included debt and equity commitments; and (2) not high enough of a per-share price for the Sunstone Board to consider. He added that Sunstone is optimistic about a better overall setup for growth and the portfolio's earnings recovery in 2025.

Remington adds 3 in Orlando. Dallas-based Remington Hospitality has assumed management of DoubleTree by Hilton Hotel Orlando Downtown, Holiday Inn Express & Suites Orlando at SeaWorld, and TownePlace Suites Orlando at SeaWorld. Today, Remington manages 135 hotels in 27 states and Washington, D.C., across 33 brands, including 16 independent and boutique properties.

Azul adds to Red Cliffs brand. San Diego-based Azul Hospitality has debuted the Red Cliffs Lodge Zion, A Tribute Portfolio Hotel at the gateway of Zion National Park in Utah, following an extensive renovation and rebranding effort. The hotel transitioned to Azul Hospitality Group’s management in early 2024, and it was rebranded as The Lodge at Zion Country during a top-to-bottom renovation. The comprehensive project introduced new amenities, including the Scout Bar & Grill, outdoor firepits, poolside cabanas, a fitness center, and 1,000 square feet of meeting space. All 132 guest rooms and suites were redesigned to reflect a modern aesthetic. Red Cliffs Lodge Zion is the second property in Azul Hospitality Group’s Red Cliffs Lodges collection, joining its sister property in Moab, Utah. The company operates 24 brands and 28 restaurant concepts in 32 markets across the U.S.

Lux Collective growth. Mauritius-based The Lux Collective is expanding with new openings in the pipeline for China, Africa, the Middle East and Southeast Asia. In Q2 2025, Salt of Anji will debut in Anji County, about 2.5 hours from Shanghai. Salt of Mount Siguniang will launch in 2027 in a Tibetan village in the Sichuan province on the doorstep of UNESCO World Natural Heritage Site, Mount Siguniang National Park. The Lux Collective and Diamond Power Pty Ltd have inked a management deal to operate and manage the Lux* Xinii Mababe in Botswana. In Q4 2025, the company will debut in the Middle East with Lux* Al Bridi and Lux* Al Jabal in Sharjah, UAE. In Asia, the Lux* brand will debut in Vietnam in 2Q26 with the region’s first overwater resort, Luxnam* Phu Quoc. In 3Q26, luxury urban resort Lux* Guangzhou will launch in Huangpu District, Guangzhou City, China.

Rosewood to Japan. Rosewood Miyakojima on a remote island in Okinawa, Japan, will mark Rosewood Hotels & Resorts’ first Japanese property when it opens in March 2025. The resort has begun accepting reservations. The resort has 55 guestrooms, features four restaurants and bars.