Latest news: CitizenM, B&B Hotels explore sales; Avion adds Windsor Court

CitizenM exploring sale. The owners of Netherlands-based boutique hotel chain CitizenM are working with bankers to explore options for the company, including a potential sale, according to a report in the Financial Times. CitizenM’s owners, which include Dutch pension provider APG, Singaporean wealth fund GIC and founder Rattan Chadha, are being advised by Morgan Stanley and Eastdil Secured, according to people familiar with the matter. GIC took a 25% stake in the company five years ago in a deal that valued CitizenM at €2 billion, including debt. The report said the company’s value has increased and could now be worth roughly €4 billion ($4.327 billion). The report said deliberations were early, the owners were also exploring selling a minority stake, and no final decision had been made. CitizenM has over 40 hotels and 10,000 rooms across North America, Europe and Asia.

Goldman exploring sales of B&B Hotels. Goldman Sachs is exploring the sale of Brittany, France-based B&B Hotels with a deal that could potentially value the hotel chain at around €3.5 billion ($3.78 billion), according to a Bloomberg report. Advisers from Goldman Sachs and Morgan Stanley are gauging interest from hospitality groups and private equity bidders. The report said the sales process is still in the early stages and Goldman Sachs could retain ownership if the bids do not meet expectations. B&B opened its first location in France in 1990 and now operates more than 770 hotels, primarily in France, Germany, Italy and across Europe. Last year, it announced its entry into the U.S. (targeting Texas and Florida as initial markets) with plans to establish 400 hotels in America.

Avion adds in New Orleans. Plano, Texas-based Avion Hospitality has been awarded management of the 314-key Windsor Court Hotel in New Orleans. Avion was founded in 2022.

IHG adds second voco in Japan. IHG Hotels & Resorts has signed its first management contract with Samty K.K. to open a voco Hiroshima in mid-2027. The 301-key voco Hiroshima is the second voco hotel in Japan. IHG launched the brand in 2018 and has 62 hotels worldwide, with another 74 in the pipeline.

Prestige partners with Marriott to add in India. Bengaluru, India-based developer Prestige Estates Projects has signed an agreement with Marriott International to develop six hotels in India over the next two to five years. The hotels include a 177-key Marriott Executive Apartments in UB City in Bengaluru; a 130-key Moxy Bengaluru ORR in Outer Ring Road, Bengaluru; a 152-key Bengaluru Marriott Hotel South in Kanakapura Road, Bengaluru; a 62-key Tribute Portfolio Dabolim Hotel in Dabolim in Goa; a 120-key Autograph Collection in Chopdem, Goa and a 160-key JW Marriott Sakleshpur Plantation Resort in Sakleshpur, Karnataka. Prestige currently has 10 hotels in its portfolio.

Meliá adds in Spain. Meliá Hotels International in 2026 is opening a hotel in Cádiz, Spain. The hotel will emerge after restoring two historic buildings in Alameda Apodaca. The 40-key hotel will operate under the Meliá Collection brand.

Accor adds in Chengdu. Accor has signed a new MGallery Hotel Collection hotel in Chengdu, China. The Chengdu Financial City – MGallery Collection will open in 2026. Accor plans to open five MGallery hotels in greater China in the coming months, doubling the brand’s portfolio in China from its current five hotels in operation to 10 by the end of 2024.

3,000^th Hampton by Hilton. Hilton is opening its 3,000^th Hampton by Hilton property in the same year as the brand’s 40^th anniversary. The brand has entered into its 40^th country and its fifth continent with its expansion into Africa. This is also Hampton’s 10^th anniversary in China (where it now has 400 properties) and its 15^th anniversary in EMEA.