LRO Hospitality secures prime Brussels asset

LUXEMBOURG – LRO Hospitality (LROH), the European real estate investment venture backed by L+R Hotels and PGGM, has acquired from Archer Hotel Capital B.V. for a reported €92 million the 222-room Brussels Marriott Hotel Grand Place. The deal marks a significant milestone in LROH’s strategy to deploy equity into high-quality hospitality assets across major European capital cities.

The transaction was completed in partnership with Archer Hotel Capital B.V., a specialist European hotel investment vehicle jointly owned by affiliates of APG Asset Management and GIC who previously managed the hotel and led a €16 million renovation program completed in April 2024. LROH said the repositioning delivered a substantial uplift in profitability and demonstrated Archer’s ability to execute its investment thesis from acquisition through to exit.

The hotel will be operated by L+R Hotels under a franchise agreement with Marriott and includes a landmark McDonald’s tenancy that has occupied the building since 1978, predating the hotel’s opening in 2002.

The acquisition closed on September 16, 2025. Archer was advised by HVS Hodges Ward Elliott and DLA, while LROH was advised by Strelia and PwC.

“This is a high-quality asset in a truly outstanding location,” said LROH Chief Investment Officer Henri Wilmes. “It aligns perfectly with our investment criteria - a European capital, prime real estate, and a franchise structure that allows us to unlock further value through active asset management. We see continued upside, particularly with the evolution of the surrounding area, including new luxury retail openings directly opposite the hotel.”

“This sale represents the first full-cycle execution of our post-COVID strategy, and we’re proud of the transformation achieved at the Brussels Marriott,” said Dominic Seyrling, co-CEO of Archer Hotel Capital. “We’re confident that LROH will continue to build on the hotel’s strong performance and take it to the next level.”

Archer Hotel Capital B.V. was established in December 2018 and has a hotel portfolio comprising 15 assets with a gross asset value of approximately €3.5 billion. The company focuses on acquiring institutional-quality assets of scale in gateway cities across Western Europe.