CEO
Barbara Muckermann said the purchase of the Augustine Hotel, Prague signals a
shift toward an asset-heavy, ultra-luxury approach going forward.
PRAGUE —
Geneva, Switzerland-based Kempinski Hotels has acquired the Augustine Hotel,
Prague in the Czech Republic, the hotel company’s first acquisition in over 50
years.
The hotel is
Kempinski’s first acquisition since its investment in the Hotel Vier
Jahreszeiten Kempinski Munich in 1970 and the purchase marks a significant step
in the company’s strategic shift towards an asset-heavy approach to its global
portfolio, according to CEO Barbara Muckermann.
“Kempinski
was founded on a simple belief: that hospitality should enable guests to
experience the best of The Good Life,” she said. “Opportunities to acquire
hotels like Augustine Hotel, Prague are exceptionally rare. This investment
offered a unique and compelling opportunity to secure a heritage asset in a
top-tier European luxury destination while also creating a grand showcase for
The Good Life as the future of Kempinski as an ultra-luxury brand.”
There were
no details about the hotel's previous owner or the sales price. The 101-key
Augustine Hotel, Prague, which opened in 2009, is currently part of Marriott
International’s The Luxury Collection and was previously part of Rocco Forte
Hotels.
The hotel
stands within the walls of the Augustinian Monastery of St. Thomas, a
historical site dating back more than 800 years and remains a living, working
community of Augustinian monks that preserve a daily routine of worship, work
and study. It contains two F&B outlets and over 400 square meters of
meeting space.
Under
Kempinski’s ownership, the Augustine Hotel, Prague, will operate as a
white-label, luxury hotel from April 1 until late 2026. Kempinski will invest
in renovating all rooms and public spaces, and the hotel will be reflagged as
Kempinski in late 2026.
“Rather than
pursuing uniformity, we believe that Kempinski’s brand strength lies in its
collection of highly individual properties, many of which are historic,
architectural landmarks and are deeply resonant of the destinations’ culture
and community,” Muckermann said. “As a storied hotel that is recognized for its
deep history, cultural significance and architectural heritage, Augustine
Hotel, Prague is not only an ideal addition to Kempinski’s heritage-led,
global portfolio, it is set to become the first truly physical and experiential
representation of the Kempinski of the future. We look forward to welcoming
this iconic hotel into the Kempinski family as a flag bearer for the brand’s
continued leadership in luxury hospitality.”