Fusion Hotel Group acquired by SC Capital Partners founder

VIETNAM – Fusion Hotel Group, a wellness-inspired hospitality brand and management company based in Ho Chi Minh City, has been acquired by Suchad Chiaranussati, founder and chairman of SC Capital Partners, Singapore. Terms of the deal were not disclosed.

Founded in 2008, Fusion Hotel Group has 18 operating properties and approximately 3,000 keys across Vietnam and Thailand under HMAs and franchise agreements with a secured pipeline of over 2,000 keys. In December 2025, Fusion said it was on track to expand to 50 properties across the Asia-Pacific by 2028. In addition to hotel management, Fusion has also developed and operated branded residences, a rapidly growing segment in Asia Pacific.

“We remain open to selectively pursuing lease structures where it makes strategic sense, particularly for flagship locations that can further strengthen the brand,” Fusion CEO Christopher Hur told Hotel Investment Today.

We currently see a healthy development pipeline and are targeting at least four to five new signings per year. Our immediate focus will be to continue expanding across all key areas of Vietnam while also growing selectively in regional markets.

Christopher Hur

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Hur, who will remain as CEO, said Vietnam remains Fusion’s core market, where the hospitality sector continues to grow rapidly and where Fusion has built a very strong brand reputation.

“We currently see a healthy development pipeline and are targeting at least four to five new signings per year,” Hur continued. “Our immediate focus will be to continue expanding across all key areas of Vietnam while also growing selectively in regional markets.”

Fusion recently announced the signing of Fusion Resort Maldives, marking what Hur called an important step in extending the brand internationally. “In addition, we are working closely with our related companies in Indonesia and Japan, where we see meaningful opportunities to expand Fusion’s presence.  Korea is also a key priority market,” he said, adding that they are seeing and remain interested in additional management company platform and portfolio opportunities.

Hur also said the response from Fusion hotel owners has been very positive and supportive. “Many view this as a strong endorsement of the platform and believe the partnership will further strengthen Fusion’s ability to grow the brand and deliver value to owners,” he said.

SC Capital Partners also owns Hotel Management Japan (HMJ), one of Japan’s largest hotel operators, and Indonesian hotel operator Topotels Hotels & Resorts.

In November 2024, Singapore’s CapitaLand Investment Limited acquired 40% of SC Capital Partners for $214 million (S$280 million) and at the time planned to acquire the remaining stake in phases over the next five years, giving it full ownership by 2030. CapitaLand Investment said it would also invest at least $400 million to support the growth of SC Capital Partners.

A big reason for this acquisition was it gave CapitaLand Investment a maiden entry into Japan’s REIT market. At the time, SC Capital Partners’ Japan Hotel REIT was the second largest hospitality REIT listed in Japan.

Together, Fusion, HMJ and Topotels will comprise approximately 16,000 keys across four growth markets, supported by a team of more than 100 hospitality professionals.

Fusion just opened the Grand Royal Riverside Hue – Fusion Collection in central Vietnam.

“Investment in Fusion reflects our long-term strategy to expand our hospitality footprint across Asia,” Chiaranussati said. “Fusion offers a meaningful presence in Vietnam—one of the region’s fastest-growing and high-barrier-to-entry hospitality markets. It reinforces our conviction that strong operating platforms are increasingly essential to successful real estate investing. We’re excited to integrate Fusion with our leading teams in Japan and other markets as we build a top-tier pan-Asian hotel management business.”

Hur added, “Joining Mr. Chiaranussati’s hospitality ecosystem opens up tremendous opportunities for Fusion. This partnership allows us to accelerate our growth across Asia, leverage shared focus areas of technology and marketing and distribution, and invest further in brand development and talent—strengthening our mission to deliver exceptional hospitality experiences.”

Just last week, Fusion opened the Grand Royal Riverside Hue – Fusion Collection, a luxury hotel located in the heart of Hue City in central Vietnam.

SC Capital Partners brings more than 20 years of hospitality investment and asset management experience across Asia Pacific and is the sponsor of Japan Hotel REIT Advisors (JHRA), which manages the largest listed hotel REIT in Japan by hotel value. Through JHRA, the platform oversees 78 hotels comprising more than 22,000 rooms nationwide.

HMJ is one of Japan’s largest hotel operators with 26 hotels and over 8,000 keys across 11 prefectures. HMJ operates its own flagship brand, Oriental Hotels & Resorts, and provides white-label management services for global hotel companies such as Hilton, Marriott and IHG.

The broader platform is further supported by Topotels Hotels & Resorts, an Indonesia-based hotel management company with a growing portfolio across Indonesia.