Eight Form buys Palihouse Santa Barbara

SANTA BARBARA, California – Eight Form has acquired for approximately $20 million from an undisclosed seller the 24-key Palihouse Santa Barbara, keeping with its investment thesis to “create exponential value by aligning high-quality physical assets with the compounding power of time.”

The acquisition is part of Eight Form’s wider strategy to build a portfolio of “lifestyle-critical” real estate — ranging from boutique lodging to specialized commercial developments — that can withstand market volatility through superior design and intentional management. The hotel will continue to be flagged and managed by the Pali team.

“Our focus isn't just on hospitality; it’s on assets that possess a unique soul and a high barrier to entry,” said Eight Form Director of Investments Jared Pino. “Santa Barbara is a masterclass in market resilience. By securing this property, we are executing on Eight Form’s mandate to find value in the ‘long game’ — acquiring assets where we can apply patient capital to unlock growth that typical three-to-five-year investment cycles often miss.”

The property, located in the historic Presidio District, features 24 oversized guest suites and a residential-inspired design. Under Eight Form’s stewardship, the asset will benefit from an enhanced focus on operational excellence and a deepening of its connection to the local community, while expanding its appeal as a unique destination for weddings and leisure travelers.

“Acquiring a property like this allows us to leverage Eight Form’s platform to drive both cultural and financial relevance,” added Zach Demuth, head of Strategic Growth at Eight Form. “We see a significant opportunity to elevate the guest experience by leaning into the privacy and scale of the hotel to position the property as a sought-after retreat for discerning travelers and special events. We believe that, taking an already great asset and applying the right strategic oversight, will allow us to create exponential value.”

Palisociety is a fully integrated hospitality company that acquires, designs, develops, owns and operates hotels and residences across the country under four distinct monikers: Palihouse, Palihotel, Le Petit Pali, ARRIVE by Palisociety and a collection of independently branded properties. Avi Brosh founded Palisociety in 1998 in Los Angeles.