CEO Dean said 12 new deals in development and that the move
is worth the risk with higher unlevered IRRs the reward.
The newly minted Remington Hospitality is moving more
aggressively into the Caribbean with a dozen new management deals either signed
or with verbal commitments, according to CEO Sloan Dean.
Dean sat down with Hotel Investment Today at the CHRIS-HOLA
conference in Miami last month and said that given Remington’s size and scale,
and the lack of third-party competition in the region, the Caribbean was
identified as a natural extension for the company. “The vast majority of hotels
are owner operated or managed by the brands, but if you look at the swim lane
outside of those two probably 30% of properties have the potential to be
third-party managed,” he said.
In late May, Remington had four signed deals, two already
under operation and another eight that have been verbally awarded in markets
ranging from Costa Rica to Grand Cayman and the Dominican Republic. Dean said
Remington is also looking closely in Puerto Rico, Jamaica, Panama and Mexico,
adding that as many as 20 signed deals in the Caribbean could happen within
another year.
Remington has three deals in the Dominican that are
all-inclusive – a new space for them. “Simply through our procurement
relationships we’ve noticed we can increase food quality and service delivery,
and quite frankly, as a result, you’ll have a lot more of those customers come
back,” Dean said.
In one-third of the deals, Remington is using parent company
Ashford Inc.’s balance sheet to provide key money as a catalyst because several
of these deals are brand conversions that have huge PIPs. “We’re coming in and
saying, ‘we’ll give you some significant key money to offset the renovation
cost and take the burden of managing through a renovation.’ That’s part of the
value-add that we bring in.”
Dean also said that in a couple of cases, Remington is bringing
in existing partners Marriott, Hilton or Sonesta where they operate as a
franchise. He added that brands will also offer key money and maybe shorter
deal terms to give the owner more flexibility. Within a year, he predicted
about two-thirds of their deals will be branded.
Remington already runs 21 independent resorts, mostly
upscale and luxury, in the U.S. and is willing to take the risk of bringing
that expertise to the Caribbean to either manage or be part of a new
development team, which in some cases is taking on a glamping positioning built
for $150,000-$200,000 per key. Dean expects about 50% of their deals to be new
development and 50% strict management.

Deals in the U.S. right now have unlevered IRRs in the teens. You can get a unlevered IRR in the mid-20s in the Caribbean, I think 1,000 basis points is probably worth the risk.
Sloan Dean
“The unlevered IRRs we’re seeing in the Caribbean are much
higher than what we’re seeing in the States,” Dean said. “Most U.S. REITs and
private equity firms don’t want to go [to the Caribbean] because of macroeconomic
condition issues, maybe hurricane risk, seasonality. They don’t want to play in
the Caribbean. But unlevered returns, if you get the right deal, are much
higher. Every deal we’ve underwritten from an investment thesis in the
Caribbean has a higher unlevered IRR, and with less capital chasing the deals. Deals
in the U.S. right now have unlevered IRRs in the teens. You can get a unlevered
IRR in the mid-20s in the Caribbean, I think 1,000 basis points is probably
worth the risk.”
Remington’s thesis
Deal flow is moving faster than Dean imagined with owner-operators
who post-COVID are looking for a more sophisticated partner. ”Two of my four
deals in Costa Rica are just owner-operators who are burned out, tired of
dealing with it, and they don’t want to be locked into a 20-year agreement with
the brand,” he said. “In a lot of cases, part of the thesis is bringing in
marketing to the U.S. consumer who will spend more than Europeans and Central
Americans.”
Remington also has sister company Red Hospitality in its
pocket, the largest watersports operator in the Caribbean that can offer cabana
concierge and run all pool services. In fact, Dean said that relationship
helped ink deals in the Dominican Republic where Remington will operate beachfront
resorts.
As part of some of the initial deals, Remington also has in-country
partnerships where the owner acts like an advisor as it moves further into the
country. That said, Remington is already opening its own offices in San Jose, Costa
Rica, and Santo Domingo, Dominican Republic.