Coll new president at Mullen Hospitality

NEWTOWN SQUARE, Pennsylvania – Mullen Hospitality Management (MHM) has appointed Javier Coll as president to lead the company’s new third-party management strategy with a focus on repositioning and developing beach resorts under leading luxury and upper-upscale global brands.

Coll, a founding partner of AMResorts, will also play a key role in raising capital for the company’s first and second investment funds focused on beach resort opportunities in Mexico and the Caribbean.

A globally recognized hospitality executive and real estate investor, Coll brings more than 30 years of international hospitality and investment experience with deep expertise in branded resort development across the Caribbean and Latin America.

Javier’s proven ability to structure complex cross-border investments, reposition large-scale resort assets, and drive brand partnerships positions MHM for significant long-term growth.

Jeff Mullen

Share this quote

In his new role, he will oversee strategic growth initiatives, capital partnerships, and operational performance across MHM’s expanding resort portfolio, while advancing the company’s regional pipeline in high-growth leisure destinations.

“Javier’s proven ability to structure complex cross-border investments, reposition large-scale resort assets, and drive brand partnerships positions MHM for significant long-term growth,” said MHM and Mullen Real Estate Capital CEO Jeff Mullen.

Coll has extensive experience structuring cross-border capital partnerships between U.S. and Spanish investors and executing complex repositioning projects, including large-scale resort renovations and all-inclusive conversions. His expertise spans asset management, capital sourcing, brand negotiations, and operational optimization.

Prior to joining MHM, Coll advised financial groups, private equity firms, REITs, and investment funds. He previously served as global head of growth for the Hyatt Inclusive Collection. He held several senior leadership roles at Hyatt, including group president of Business Development and Strategy, executive vice president, chief operating officer, and chief financial officer.

At AMResorts (later acquired by Hyatt) and Unlimited Vacation Club – Coll played a pivotal role in expanding the company’s presence across Mexico, the Caribbean, and Europe, overseeing the acquisition, development, and management of more than 100 resorts while helping drive record growth and profitability.

“I’m honored to join Mullen Hospitality Management at such an exciting stage of its evolution,” Coll said. “The company’s strategic vision, strong partnerships, and focus on premier leisure destinations create a powerful platform for growth. I look forward to working with the team to expand our portfolio and deliver exceptional resort experiences across the region.”