Development
leaders talk about conversions, growth markets and trimming the fat.
NEW YORK CITY – During the course of the recent NYU investment
conference in New York City, Hotel Investment Today met with numerous developers to talk about pipelines, as well as industry challenges and opportunities.
Here is a roundup on those meetings with Coury Hospitality, HEI Hotels & Resorts and
Accor.
Coury Hospitality, Andrew Mungul, senior vice president
of development
The Dallas-based lifestyle hospitality management company
with about 37 hotels is doubling its footprint at the flagship Hotel Vin in
Grapevine, Texas, and growing the Vin Hotel Collection with a development of
Hotel Vin Pinnacle Hills in Rogers, Arkansas – a $72 million Autograph
Collection Hotel by Marriott, which broke ground in fall 2024 and is expected
to open in 2026.
Mungul said Coury is also picking up a lot of management
contracts on the West Coast with a big announcement in San Diego in the offing and
likely to become the biggest hotel they manage.
Coury continues to focus heavily on the upper upscale lifestyle
space and is going to open a Tribute soft-branded hotel this summer in Atlantic
City, its first hotel in New Jersey. They are also converting a hotel in Dallas
to the Tribute brand.
When asked about all the M&A in the management space,
Mungul said he doesn’t see anything like that on the horizon for Coury.
HEI Hotels & Resorts, Steen Petri, managing director
of investments
The growth story for the Norwalk, Connecticut-based
owner-operator has been third-party management with the latest adds
announced this month being the 93-room Waymore’s Guest House and Social Club in
Nashville, Tennessee, as well as has the 402-room Marriott City Center
Hotel in Pittsburgh, Pennsylvania.

Equity is deciding to hand back the keys and not fight it or try for another extension. And that lender is much more prepared now to take it back than they were a year or two years ago... They’re not just looking to put in a receiver and trade the asset as soon as they can.
Steen Petri
With more than 100 hotels in the portfolio, Petri said
opportunities are coming via conversions, citing taking over
management of the famed Claremont resort in Berkeley, California, replacing
Fairmont for the owner, Ohana Real Estate Investors.
“It’s another example of when an owner can operate leaner
and meaner, they’re going to take that opportunity,” Petri said. “We’ve seen a
good amount of that, both from existing capital partners who have seen us
operate and new capital relationship like the Claremont.”
Petri said HEI is also working on a number of opportunities where
lenders are getting comfortable taking back assets, and he expects more of
those to come.
“Equity is deciding to hand back the keys and not fight it
or try for another extension,” Petri said. “And that lender is much more
prepared now to take it back than they were a year or two years ago... They’re
not just looking to put in a receiver and trade the asset as soon as they can.”
Petri also said with HEI having always been known for
driving tight margins, they have also done a lot of brand management to
franchise conversions in the full-service, upper upscale and luxury spaces.
Again, citing luxury hotels, Petri said that while rates
have gone up tremendously, a lot of luxury assets are still being managed
unnecessarily heavy.
“It’s unnecessary staffing, unnecessary mid-level managers
and direct expenses that a lot of luxury operators still think they need,” he said.
“It’s a lot of salespeople going to international conferences, where I’m not
sure there’s a return on investment.”
Accor, Agnès Roquefort, global chief development officer
Growth in the all-inclusive space was a big emphasis during
conversations with Roquefort.

It’s really the rebirth of the Delano brand in the U.S. This hotel, in particular, is a good illustration [with strong F&B and nightlife] of what we’re trying to do in the U.S… We want to maximize the profitability per square meter.
Agnès Roquefort
In April, Accor announced it had entered exclusive
negotiations with Royal Holiday Group to acquire the management company
Zenstay, the IPs for Grand Park Royal and Park Royal in the Americas and 17
management agreements (3,200 keys). Six of the all-inclusive resorts (1,660
keys) will be managed by Ennismore, which will add the Park Royal brand to its
collective. Accor’s PM&E Americas division will manage 11 all-inclusive resorts
in Mexico, Argentina, Puerto Rico, and the U.S. (1,540 keys).
With this deal having a big emphasis on Mexico, Roquefort
said they are very bullish about growth there with a push mainly on the resort
side, including the signings of Raffles and Delano hotels in Los Cabos. She
added they are also working opportunities in Mexico City (not all-inclusive)
and hope to announce deals late this year or early in 2026.
Roquefort also said they want to use the Royal Holiday Group
deal to use as a platform in the all-inclusive space for the entire region with
a strong focus today on Costa Rica, the Dominican Republic and Jamaica.
“We are working hard for organic growth, too, in markets
like Costa Rica, where it will mainly be new-build opportunities,” she said.
Accor has a Faena property under construction for hotel and
residences in São Paulo with Roquefort calling South America opportunistic.
There is also a Faena coming to New York City along with the
flagship Delano in Miami Beach under renovation with hopes of reopening this
year.
“It’s really the rebirth of the Delano brand in the U.S.,”
Roquefort added. “This hotel, in particular, is a good illustration [with
strong F&B and nightlife] of what we’re trying to do in the U.S… We want to maximize the profitability per
square meter.”
Roquefort also cited the Sofitel in New York City, also
under a much-needed renovation. “We have a selective approach in the U.S. with
nice hotels, big flagships that really illustrate the way we do things with a
360-degree approach.”
Lastly, Roquefort reference luxury and the Orient Express
brand, which in addition to launches i Italy, is upgrading and converting two
hotels in Egypt and preparing to open in Saudi Arabia’s Diriyah Gate project. “The
brand is now materializing, and we’re convinced that the pipeline will open up
now,” she said.