Hotel Equities to manage 29 Postcard Cabins

ATLANTA – Owner-operator Hotel Equities has been chosen by Marriott International to operate 29 of its newly acquired Post Cabin properties with some 1,200 cabins across the U.S.

Marriott on December 13 announced it had acquired the outdoor-focused brand that was launched in 2015 and has seen funding of more than $80 million from the likes of Starwood Capital Group and Certares.

Hotel Equities stated that this partnership allows it to support Marriott’s vision of offering guests immersive, nature-driven experiences, meeting the increasing demand for outdoor-focused accommodations. Most Postcard Cabins are located inside two hours of urban centers.

“Postcard Cabins' vision for providing a retreat from the modern world is incredibly well-timed and well-executed” said Al Smith, HE’s president of Hotel Operations. “We’re excited to leverage our operational strengths to enhance guest experiences while helping expand Postcard Cabins' portfolio nationwide.”

Marriott’s planned outdoor-focused collection, expected to launch in 2025, will be anchored by Postcard Cabins, formerly known as Getaway Outposts. The brand offers guests the chance to unplug and experience nature in cabins located among 29 remote settings. The cabins are pet-friendly and feature modern design, private bathrooms, full kitchens, and ample space between cabins for privacy and relaxation.

Hotel Equities Chief Development Officer Joe Reardon said this partnership is a pivotal moment for Hotel Equities as it steps into outdoor hospitality. “We see tremendous growth opportunities in this space, and Postcard Cabins' brand aligns perfectly with what today’s travelers are seeking. Our goal is to support Postcard Cabins in expanding its reach while maintaining the integrity of its guest-first ethos,” he said.

Postcard Cabins Founder and CEO Jon Staff added, “In joining Marriott and selecting Hotel Equities as our operator, we’re excited to bring the Postcard Cabins experience to a global audience seeking exactly what we offer – a place to slow down, disconnect from the everyday, and invest in the relationships that matter most. What started a decade ago with a small group of believers in the power of spending free time in nature has grown into a national movement, which we expect will only gather steam with Marriott’s expansive reach.”