Aimbridge adds 6 to LATAM portfolio

PLANO, Texas — Aimbridge Hospitality's dedicated Latin America division, Aimbridge LATAM, is adding management of a six-property hotel portfolio in Mexico owned by Raleigh, North Carolina-based Alliance Hotel Management.

The properties are scheduled to be rebranded under IHG's voco hotels in 2026, bringing Aimbridge’s voco hotel count to 10, which makes the company the largest third-party operator for the brand.

The ownership group came to us because they know what it takes to succeed in Mexico’s upscale market and knew our operational expertise would help them get the most from their repositioning strategy.

Craig Smith

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The rebranding process will include capital improvements to the properties, as well as changes necessary for the conversion to IHG. Three of the properties: the 160-key Real Inn Cancún, the 163-key Real Inn Guadalajara Expo and the 150-key Real Inn Ciudad Juárez (150 keys), are currently undergoing renovations and will reopen under the voco flag in April 2026. The remaining three: the 133-key Real Inn San Luis Potosí, the 120-key Real Inn Nuevo Laredo and the 124-key Real Inn Torreón, will close early next year and reopen under the new brand in October 2026.

Mexico represents a key market for Aimbridge’s growth strategy and the company has been targeting the Caribbean and Latin America region recently. Earlier this year, Aimbridge added a Miami-based All-Inclusive division that is expected to finalize its first deal in the coming months and begin operations by the end of 2025.

“The ownership group came to us because they know what it takes to succeed in Mexico’s upscale market and knew our operational expertise would help them get the most from their repositioning strategy,” said Aimbridge CEO Craig Smith. “We will work alongside them through every phase of the repositioning.”

“We are delighted to continue expanding voco hotels in Mexico, one of our most strategic and dynamic markets in Latin America,” said Paul Adan, senior vice president of Latin America & Caribbean for IHG. “The addition of these six hotels reinforces IHG’s long-term commitment to the country, and partnering with Aimbridge, a globally recognized leader in hotel management, gives us full confidence that these properties will elevate the guest experience and set new benchmarks of quality in their respective markets.”

“We’re excited to take on the management of these properties and become active partners in communities with such strong travel histories,” said Leandro Castillo, president of Aimbridge LATAM. “Each property has real growth potential and our platform is built to unlock it by maximizing revenue opportunities while delivering the guest experiences that drive long-term performance.”