Welcome to Hotel Investment TodayBy Jeff Higley, president, The BHN Group | January 16, 2023Share The hotel investment community’s focus on return on investment will be the key driver for the industry’s newest digital media platform from The BHN Group and Northstar Travel Group. Hotel investment is the heart of the lodging industry—without it, everything else comes to a halt.Using this premise and the return-on-investment (ROI) mindset that permeates the investment, development, ownership, management, lending and every other discipline affiliated the hotel industry, we proudly and humbly present Hotel Investment Today.Our goal is to provide a comprehensive source of information for the hotel-investment community. As the companion to The BHN Group, the industry’s leading and largest hotel-investment conference owner and operator, Hotel Investment Today’s website and thrice-weekly e-newsletter provide the latest multimedia content about breaking news, analysis and data on key deals, profiles of dealmakers and developers, and more.We’re building Hotel Investment Today with the premise that every aspect of a hotel affects its ROI.Jeff HigleyShare this quoteWe’re launching this platform with seasoned, veteran journalists in Jeff Weinstein, our editor in chief, and Mary Scoviak, our managing editor. Both have industry knowledge even beyond the years they have covered hotels. This combination will lead us in identifying the stories behind the news to provide unique content that specializes in thought leadership and market intelligence for executives of companies driven by ROI.We’re building Hotel Investment Today with the premise that every aspect of a hotel affects its ROI. Operations, design, technology and other elements of important day-to-day hotel functions will be covered in a way unique to this platform and with a common question: How does this affect ROI?But the crux of our coverage will be the investment process itself. That includes the nuts-and-bolts from financing to lending, development to construction, branding to management and everything in between.The industry’s movers and shakers will comprise our source list. While titles, company affiliation and industry scope are important, it’s the access to expertise and connections that are essential. Getting the scoop about deals from people in the know is our top priority.Hotel Investment Today’s content is available to all. No paywalls here. Our model is one that focuses on sponsor advertising that includes banner ads and custom content. We’re delighted to have Extended Stay America, Hilton, IHG, Remington Hotels and Sonesta on board as our initial charter advertisers.We promise to maintain a separation of editorial and advertising.Hotel Investment Today has close relationships with conferences from The BHN Group, such as the Americas Lodging Investment Summit (ALIS), Caribbean Hotel & Resort Investment Summit (CHRIS), Hotel Opportunities Latin America (HOLA), Hotel Investment Conference Asia Pacific (HICAP) and HICAP Australia/New Zealand (HICAP ANZ). However, our coverage will not be confined to those events as we look to blanket the hotel-investment space with comprehensive reporting throughout the world.Hotel Investment Today brings expertise, experience, awareness, integrity and objectivity to the market with a powerful and meaningful media brand.We look forward to building this platform as the industry continues its recovery from the pandemic. Please peruse the site (www.hotelinvestmenttoday.com) in its early stages, and I encourage you to register for the e-newsletters to have key information delivered to your inbox each Monday, Wednesday and Friday.Thank you for checking us out.