Formerly called CHRIS and HOLA, the newly introduced ALIS
CALA event will utilize the appeal of the ALIS portfolio of events in the
Americas to provide more networking and deal-making opportunities.
RUTHERFORD, New Jersey – Northstar Travel Group, owner of
global hotel-investment conferences, including the Americas Lodging Investment
Summit (ALIS), have announced that the Caribbean Hotel & Resort Investment
Summit (CHRIS) and Hotel Opportunities Latin America (HOLA) conferences will be
united and rebranded as one conference under the ALIS umbrella in 2025.
The newly launched event, called ALIS Caribbean Latin America (ALIS CALA), will
debut on April 29-May 1, 2025 (Tuesday-Thursday) at the Loews Coral Gables in
Coral Gables, Florida.
This rebrand allows the former CHRIS and HOLA conferences to build on its
successful localization with many countries/destinations involved and to leverage
the brand recognition and reputation of the ALIS portfolio – it is the best of
both worlds. This strategy will help elevate ALIS CALA to the next level and
shine an even brighter spotlight on the investment and development
opportunities in the Caribbean and Latin America.
The approach of the ALIS CALA programming and networking platforms will facilitate localized and regional content that produce more free-flowing conversations and connections to further enable extended collaboration and results.
Jeff Higley
The ALIS portfolio includes ALIS, the world’s leading and largest hotel
investment conference; ALIS Law, which focuses on the “day-after” deals close;
and ALIS DESIGN+, a conference and trade fair where thought leaders from hotel
owners, investment, development, design, procurement, construction,
architecture and consultancy converge for discussions about the industry’s
future.
Northstar said the merger of CHRIS and HOLA into ALIS CALA promises to create
an enriched and more comprehensive conference experience for sponsors and
attendees alike, bringing together the best of both events. This approach will
lead to the overall continued growth and collaboration reaching investors,
owners, and developers throughout the vibrant Caribbean and Latin American
regions and the continued focus on local equity, debt, and development firms
will ensure that ALIS CALA remains a key platform for fostering connections and
driving growth in the region.
“Our mission is to create one event that best serves the hotel-investment
communities throughout the Caribbean and Latin America regions as they continue
to evolve and feed off mutual interests that create lucrative cross-border and
inter-regional opportunities,” said Jeff Higley, president of The BHN Group,
which produces the global hotel-investment conferences for Northstar. “The
collective power of the investment and development opportunities throughout
these regions rivals that of any geographic area in the world. The approach of
the ALIS CALA programming and networking platforms will facilitate localized
and regional content that produce more free-flowing conversations and
connections to further enable extended collaboration and results.”
As a continuously growing list, key sponsors on board for the 2025 event
include BCQS International, BWH Hotels, Caribbean Hotel & Tourism
Association (CHTA), Hilton, IHG Hotels & Resorts, Remington Hospitality,
and Wyndham Hotels & Resorts. Sponsorship and supporter opportunities are
available, and registration is scheduled to open later this year.