Articles by Mary Scoviak

Extended Stay America matches sales, marketing tactics to 2025’s trends
News / From Our Partners
Extended Stay America matches sales, marketing tactics to 2025’s trends
By Mary Scoviak | April 14, 2025
Intensive research and tech-enabled advances combined with 30 years of segment leadership and hotel... Read More
Los Angeles’ quick pivots, diversified demand rev hotel investor interest
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Los Angeles’ quick pivots, diversified demand rev hotel investor interest
By Mary Scoviak | March 20, 2025
Marriott’s Javier Cano talks about why long-term rewards outweigh short-term bumps for hotel investors... Read More
The overlooked lever for maximizing hotel profits
News / From Our Partners
The overlooked lever for maximizing hotel profits
By Mary Scoviak | March 11, 2025
Find out why Actabl CEO Steven Moore sees a data-powered, performance-driven culture as an untapped... Read More
ESA sharpens pencil, shares best practices to support new-build growth
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ESA sharpens pencil, shares best practices to support new-build growth
By Mary Scoviak | November 12, 2024
Extended Stay America parlays nearly 30 years of experience and ongoing innovation to help franchisees... Read More
Radisson Individuals relaunch expands upmarket opportunities
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Radisson Individuals relaunch expands upmarket opportunities
By Mary Scoviak | October 18, 2024
Choice's upper-upscale soft brand targets owners, developers eyeing boutique, independent upside.... Read More
New Waterford Hotel Group CGO talks high-speed growth
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New Waterford Hotel Group CGO talks high-speed growth
By Mary Scoviak | October 7, 2024
Company veteran Duane Schroder sets sites on 50-hotel sweet spot.... Read More
What’s fueling Concord’s accelerated growth
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What’s fueling Concord’s accelerated growth
By Mary Scoviak | September 27, 2024
Long-awaited benchmark interest rate cuts, tighter bid-ask gaps and new deal filters are driving... Read More
Renovation from (A)spirational design to (Z)ero carbon emissions
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Renovation from (A)spirational design to (Z)ero carbon emissions
By Mary Scoviak | September 26, 2024
More than an aesthetic refresh, a hotel refurbishment provides the ideal opportunity to upgrade the... Read More
Why the upmarket segment is hot and how owners can play to win
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Why the upmarket segment is hot and how owners can play to win
By Mary Scoviak | September 11, 2024
 Choice Hotels’ Mark Shalala details the owner-focused strategy that's shaping the building... Read More
Encore at Work: Impact meetings in your organization’s office
News / From Our Partners
Encore at Work: Impact meetings in your organization’s office
By Mary Scoviak | September 10, 2024
Elevate the impact of boardroom- to theater-sized in-house events, accelerate staff satisfaction and... Read More
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