Midscale

Read the latest trends and developments in the midscale hotel segment through Hotel Investment Today's dedicated section. Our detailed coverage includes market forecasts, financing news, strategic growth opportunities, and more that impact this hotel segment.

News

Further cuts in 2025, 2026 US forecasts

By Jeffrey Weinstein | November 12, 2025

Job market softening, policy uncertainty and tariff costs remain near-term drags, while 2026 is expected “firm up moderately.”... Read More

News

Why international leisure has this expert optimistic

By Rob Schneider | November 12, 2025

A panel of HICAP experts talked about reasons to be excited about next year, how AI could allow hotels to reclaim inventory and the importance of flexible models for hotels.... Read More

News / Contributed Perspectives

Turning a struggling hotel into a profitable asset

By Naveed Khan | November 12, 2025

With the wrong team in place, hotels are bound to fail, which is why the turnaround needs to start with the staff.... Read More

News / C Corps

Bullish Hoplamazian talks AI, 2026 pace, more

By Jeffrey Weinstein | November 11, 2025

On third-quarter earnings call, the Hyatt CEO talks about their favored positioning, reorganization and how they are testing AI, other metrics.... Read More

News / Mergers and Acquisitions

Latest news: Cooper buys in Florida; HEI adds in Miami; Atlantis to Maldives

By Rob Schneider | November 11, 2025

Breaking news about deals, development, data and more.... Read More

News / Brands

Marriott adds midscale City Express brand to Asia Pacific

By Rob Schneider | November 10, 2025

AB Capital has acquired two hotels in Osaka, Japan, that will be converted by Pacifica Hotels G.K. to the City Express by Marriott brand.... Read More

News / Mergers and Acquisitions

Latest news: Vici buys 7 Vegas properties; Auberge to Houston; Waldorf adds Greece

By Rob Schneider | November 10, 2025

Breaking news about deals, development, data and more.... Read More

News / From Our Partners

Hotels turn to AI, automation to drive profitability

By Cathy Walsh | November 7, 2025

Leaders increasingly are betting on technology, led by AI and automation, as both a buffer against disruption and a catalyst for long-term competitive advantage.... Read More

News / Owners

Latest news: AEG bids in downtown LA; Sawgrass sells; Como to Saint-Tropez

November 7, 2025

Breaking news about deals, development, data and more.... Read More

News / Transactions Lists

Deal activity: October 29-November 3, 2025

By Shawn Turner | November 6, 2025

Among the noteworthy deals of the past week was the acquisition of the Hotel Miramar in Singapore by a pair of Singapore-based companies.... Read More

News / Owners

Executive moves: Auberge, Choice, Peregrine, Wyndham

By Rob Schneider | November 6, 2025

Here’s a roundup of the top hotel executive moves of the past week.... Read More

News / Insights

Quotes of the Week: Highgate, Gaw Capital, Marriott, Choice

By Jeffrey Weinstein & Rob Schneider | November 6, 2025

Among the noteworthy quotes from this week's stories is Highgate's Richard Russo talking about their new complementary alliance with Kessler Collection.... Read More

News / C Corps

Here’s why Choice’s CEO is optimistic about economy

By Rob Schneider | November 6, 2025

Choice Hotels CEO Patrick Pacious pointed to green shoots indicating a recovery for economy hotels and discussed what he loves about their pipeline.... Read More