Deloitte corporate travel study suggests struggle to between
the need for meetings with steep pricing and persistent environmental impact.
NATIONAL REPORT - Corporate travel has been slower to return post-COVID.
Nonetheless, by the end of this year, U.S.-based companies’ travel spend is
expected to reach and perhaps surpass 2019 levels, according to new data from research fielded between May 8 and June 3, 2024.
In fact, corporate travel spend could grow by 8% to 12% in
2024, according to Deloitte. That rate would put it well ahead of The
Conference Board’s projected 2.1% GDP gains, indicating a still-recovering
industry.
Frequency per traveler is up versus 2023 too—77% of business
travelers say they took one to five trips in 2023, 15% took six to 10 trips,
and 7% took more than 10. In 2024, 20% of travelers expect to take six to 10
trips, and 10% say they will take more than 10 trips. In 2025, travel
managers expect growth to slow by a couple of percentage points, but gains
appear likely to continue to pace at two to three times GDP growth.
The Deloitte research found that if there is lingering
discomfort with travel post-pandemic, those traveling report very little. Only
3% say they dislike business travel, while 83% call it overall “enjoyable.” And
they see both professional and personal value in it with about half placing
networking opportunities (51%) and exploring different cities (47%) among the
top three benefits of business travel.
Some take the opportunity to enjoy the travel without the
business as two-thirds of corporate travelers say they extended a business trip
for leisure in 2023. Still, travelers do identify some drawbacks, with the most
cited being general fatigue (55%), followed by time away from loved ones (41%)
and the work that can pile up while they are away (39%). When it comes to
specific in-trip pain points, travelers say they encounter the most friction,
by far, when they need to cancel or reschedule flights or hotel bookings.
Key findings from Deloitte’s research:
- Most travel managers expect their companies’
spend to grow in both 2024 (73%) and 2025 (58%). For those projecting gains,
expectations average out to 14% to 15% each year.
- Return to office is still cited as a driver of
increased travel, as companies’ balance of remote, in-office, and hybrid work
continues to stabilize post-pandemic.
- While fewer workers travel for sales and project
work, those who do are on the road frequently. One in five frequent travelers
say they travel for sales or project work more than once a month.
- Most say they enjoy business travel, and many
take the opportunity to enjoy the travel without the business—two-thirds of
corporate travelers say they extended a business trip for leisure in 2023. One
in seven say they did so three or more times.
- About three in 10 travelers say they never book
trips through corporate online booking tools or agents. Most travelers book at
least some of their trips through unmanaged channels. Online travel agency
(OTA) bookers are most attracted by better deals, while those who go directly
to hotel and airline suppliers are seeking an easier process when their travel
plans change. Better digital user experience and loyalty points also play
significant roles in platform selection.
- Travel managers surveyed report significant
progress over the past year on the sustainability front. On the airline side,
there is a notable shift to support sustainable aviation fuel over
flight-by-flight emissions comparisons. On the lodging side, certifications are
increasingly appearing in the booking path, but chainwide initiatives are
getting more attention.
- Conferences, trade shows, and exhibitions are
playing a big role in travel growth, and more than six in 10 business travelers
expect to attend at least one in 2024. While fewer say they will take
client-focused trips for sales and project work, these types of trips are
responsible for considerably more frequency.