Wyndham brings its residence model to US

PARSIPPANY, New Jersey – Wyndham Hotels & Resorts is bringing its Wyndham Residence brand to the U.S. via a five-property franchise deal with Seattle-based Reside, a global operator and manager of alternative accommodations and technology brands.

The five properties are open or under development and a 10-year development agreement calls for growing the offerings across top 50 markets in the U.S. Wyndham would not elaborate on a unit growth target.

Open locations include the 55-room Reside Seattle Downtown, a Wyndham Residence, and the 79-room Reside Houston Downtown, a Wyndham Residence. Future locations will include a 22-room property in New Orleans, as well as 81-room and 67-room residences in Washington, D.C. Wyndham said the D.C. hotels are expected to open in the coming months and the New Orleans property is expected to open in 2025.

Several Wyndham Residences are already established in other parts of the world, including the United Arab Emirates, Greece and more.

“Reside has a proven track record as one of the most successful names in corporate housing,” said Wyndham Chief Development Officer Amit Sripathi. “Reside’s model expands our extended-stay offerings, delivering premium, professionally managed accommodations in locations we know guests want to visit. By tapping into Wyndham’s distribution network, we help unlock new demand generators that can help scale their business to the next level.”

Reside has managed and operated alternative accommodations and multi-family units with a key focus on furnished corporate housing for three decades and boasts a presence in 60 countries.

“We've been in this business for decades,” said Reside Founder and CEO Lee Curtis. “By partnering with Wyndham, we unlock access to its expansive distribution channels, including its network of approximately 112 million enrolled loyalty members, and join forces in delivering the memorable experiences in iconic cities today's extended-stay guests are craving.”