Wyndham, Soliteight take Super 8 to Iberia

LONDON – Wyndham Hotels & Resorts has signed an exclusive development agreement with Portugal-based development and investment firm Soliteight Hotel Projects SA to introduce its Super 8 by Wyndham economy brand to the Iberian market in Spain and Portugal. Under the agreement, Soliteight will open 40 Super 8 hotels over the next 10 years.

The first hotel will open in Leiria, Portugal in Q4 2027 with additional locations to be developed in prime spots across Tier 1 and Tier 2 cities, including key travel hubs like airports, busy retail areas, and along popular transportation routes in smaller cities. Many of the hotels will be new construction using modular design.

Spain and Portugal continue to lag other European markets in branded economy hotels, with a 10% gap in budget brand penetration, despite a 142% surge in RevPAR since 2019.

Rui Alpalhão

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Wyndham said the initiative comes as both countries experience record-breaking tourism growth, along with rising demand for economy accommodations. Wyndham currently operates 14 Super 8 hotels across EMEA, including locations in Germany, The U.K., and Saudia Arabia.

In 2024, Spain welcomed a record 94 million international visitors, while Portugal also saw significant tourism growth. Spain’s strong economic performance, with a 3.2% GDP increase last year, is further fueling domestic and business travel, particularly in secondary cities and emerging markets.

“Spain and Portugal continue to lag other European markets in branded economy hotels, with a 10% gap in budget brand penetration, despite a 142% surge in RevPAR since 2019," said Soliteight Chief Executive Rui Alpalhão. “We are delighted to partner with Wyndham as the exclusive developer for Super 8 in Iberia, addressing the need for well-branded economy hotels."

Soliteight was founded as a joint venture between FundBox Holdings, a prominent Portuguese private equity firm, and Estoril 8023, a hotel management company led by experienced entrepreneurs Luiz Godinho Lopes and Pedro Mendes Leal. Soliteight focuses on asset-light investment models and long-term lease agreements.

"Bringing Super 8 to Spain and Portugal is a strategic move to make quality, affordable travel more accessible. Southern Europe has a growing demand for reliable, budget-friendly accommodations and our collaboration with Soliteight allows us to meet that need,” added Dimitris Manikis, president, EMEA, Wyndham Hotels & Resorts.