Marriott, Delonix deal expands Tribute brand in China

MAINLAND CHINA – Marriott International and Delonix Group have signed five more deals to expand the Tribute portfolio in Mainland China, adding to three properties announced in May.

Delonix Group is a global hospitality operating a diverse portfolio of lifestyle brands, including Grand New Century, Maison New Century, Grand House, Wonderland Resorts, and Found Retreat, with a presence in over 200 cities across China.

Leveraging a franchising model, the five new signings include a Grand House hotel in Shaoxing; Grand New Century Hotel, Wenzhou, a Tribute Portfolio Hotel; Wonderland Resort, Shangrao Sanqingshan, a Tribute Portfolio Resort; Grand House, Jiangyin, a Tribute Portfolio Hotel; and Grand New Century Resort, Changxing, a Tribute Portfolio Resort. These projects are expected to open between 2025 and 2026.

In addition, the companies are celebrating the official opening of two of the first three hotels that were signed in May 2024 — Grand New Century Hotel, Hangzhou Boao, a Tribute Portfolio Hotel, and Wonderland Resort, Hangzhou Jiande, a Tribute Portfolio Resort.

“The launch of our first signed hotels underscores our confidence in deepening cooperation, establishing a pioneering model in China that merges franchising and brand affiliation,” said Donglin Li, president, Greater China, Delonix Group. “In the future, we expect to jointly launch more high-quality hotel projects and build a new engine for growth in the premium hotel market.”

Marriott International and Delonix Group reached a long-term cooperation agreement in January 2024. The parties anticipate that at least 100 properties in China could become part of the Tribute Portfolio over the coming years.