Choice touts 2025 international growth

NORTH BETHESDA, Maryland – Choice Hotels International expanded its international portfolio at the end of 2025 to nearly 160,000 rooms outside the United States, representing a 13% growth in rooms.

The franchise giant acquired the remaining 50% stake in the Choice Hotels Canada joint venture and recently announced a multi-unit agreement for six new Ascend Collection properties in Québec.

Choice Hotels also signed a 50-unit Quality Suites agreement in France, nearly doubling its footprint there.

The company also entered Poland with an Ascend Collection property and a master development agreement that paves the way for future growth.

Choice launched its MainStay Suites brand in Australia with seven properties.

It also accelerated long-term scale in Asia through a 70-unit distribution agreement and exclusive master franchisee SSAW in China, which is expected to generate more than 100 Comfort and Quality hotels over the next four years.

Choice also expanded its Radisson portfolio across new and existing Latin American markets and entered Argentina with several Radisson properties. It also renewed its partnership with Atlantica in Brazil and celebrated eight Radisson-brand openings across the CALA region and Canada.

Choice also secured agreements for three hotels in Kenya and established a master development framework supporting future expansion across sub-Saharan Africa.

Domestically, Choice delivered its strongest extended-stay year on record, opening 66 properties.

Choice’s extended-stay platform in the U.S. delivered its strongest year on record with 66 openings and also signed 93 total franchise agreements across its four extended-stay brands.

The company’s upscale brands delivered steady growth and continued differentiation in 2025 through strong openings, adding 27 domestic upscale hotels across Ascend Collection, Cambria Hotels, and Radisson.

For its core brands, Choice awarded 247 U.S. franchise agreements — a year‑over‑year increase, including a 50% increase for Country Inn & Suites and 57 agreements with Quality Inn.