Hilton sees 30% bump in day pass bookings

Hilton is succeeding with and expanding a classic way to grow ancillary revenue – day passes.

In fact, it just announced a partnership with booking platform ResortPass to drive day pass traffic to Hilton properties across the Americas, giving daytrippers access to amenities and perks at a collection of beach resorts and urban getaways.

A Hilton spokesperson told Hotel Investment Today that there are currently more than 175 hotels working with ResortPass and anticipate that number to increase significantly as evidenced by a 30% increase in day pass bookings in Q1 2024.

“We have already seen an increase of 30% in bookings in 2024 as we create awareness, new access and deliver exceptional opportunities for local guests and visitors,” the Hilton spokesperson said. “We anticipate this upward trajectory to continue.”

Access to resort amenities through ResortPass is a commission-based model with day pass prices for guests ranging from $15 to $150-plus ($50 to $600-plus for cabanas).

Examples of day pass packages complete with Hilton’s signature hospitality include:

Conrad Los Angeles offers more than 10 different day pass packages, from rooftop pool access to a multitude of spa experiences highlighting private recovery cabins, high-tech wellness therapies such as quantum harmonic therapy. 

Day passes for up to 10 people at Hilton Waikoloa Village in Hawaii include a private cabana and refreshments such as cocktails, popsicles and facial spritzers. Additionally, a “Full Moon Vino and Vinyasa” package provides access to the onsite vinyasa yoga class and a complimentary glass of wine or beer.

In South Florida, day guests have access to The Diplomat Beach Resort, Curio Collection by Hilton’s pool, watersports, Kids’ Day Camp and fitness center. Visitors will also have the option to add a casita reservation with food and beverage service, beach daybeds, Tommy Bahama lounge chairs and more.