First Hospitality launches new analytics platform

CHICAGO —First Hospitality, a national hotel operator, manager and developer, is launching First Analytics, a new suite of analytics and reporting tools.

The company said the proprietary platform will empower leaders to make data-driven decisions that drive revenue growth, optimize financial performance, enhance guest satisfaction and boost employee engagement. The platform is is proprietary to First Hospitality for now and won't be offered to owners outside of the company.

A sample of the dashboard

“First Analytics has been at the core of our company’s foundation, and in this next phase, we are providing owners with real-time analytics through a customized dashboard, offering on-demand access to collaboratively achieve their objectives,” said David Duncan, president and CEO of Chicago-based First Hospitality. “We have created a tailored solution that enables us to strengthen alignment, make data-driven decisions, and consistently outperform our competitors.”

The platform will be customized to each hotel, updated daily, and delivered through Microsoft Power BI. Its features include:

• Daily tracking of key performance indicators
• Market share and channel contribution analytics
• Tracking of guest experience across hotels and restaurants
• General manager scorecard aligned with quarterly incentive compensation
• Individual sales leader performance to booking goals and ROI
  

  Mike Kuzmar

As part of supporting the introduction of the platform, First Hospitality has promoted Mike Kuzmar to vice president, where he will lead the company’s new business analytics and intelligence division. Kuzmar was vice president of revenue analytics and has more than 20 years of experience in the hospitality industry, with the past decade focused primarily on revenue strategy.

“During his leadership at First Hospitality, Mike has demonstrated a deep understanding and expertise in the power of data and analytics,” Duncan said. “We are confident that in this new role, Mike will continue to excel and push the boundaries of what we can achieve by leveraging real-time data, fostering innovation, and ensuring that our decisions are grounded in reliable data points.”