Aimbridge launches proprietary data, reporting tool

PLANO, Texas – Aimbridge Hospitality has launched a proprietary data reporting platform called Aimbridge Intelligence, which it said offers seamless access to information, including key performance data intended to “offer greater flexibility and self-service capabilities to complement the work of property support teams.”

Housed in OwnView, a dedicated portal exclusively available to Aimbridge owners, Aimbridge Intelligence gives owners near real-time access to STR performance, RevPAR Index, profitability, guest service, and turnover data.

Through this data tool, owners can view the metrics associated with their individual hotels or an entire portfolio, allowing for expedited implementation of relevant strategies to address areas of opportunity. Aimbridge said future features will incorporate AI and machine learning for demand forecasting, with other possible expansions of functionality to include more comprehensive data sets for deeper comparisons and trend tracking.

“This technology offering is another important step we are taking as part of a new chapter at Aimbridge, providing transparent, collaborative solutions for our owners while holding ourselves accountable in our performance-driven culture,” said Aimbridge CEO Craig Smith.