The chief development officer of the Starwood Hotels talks about what will be different about the reincarnated brand and what's in the pipeline.
CORAL GABLES, Florida – When Starwood Capital announced in
January that it was bringing back the Starwood Hotels brand, the hotel industry
was all abuzz about what it meant. Would Barry Sternlich become acquisitive and
try to create something much bigger than predecessor SH Hotels & Resorts?
Would he launch a new brand? Well, those questions have yet to be fully
answered.
But Hotel Investment Today had a chance to sit down with
Starwood Hotels Chief Development Officer Abhay Bakaya at ALIS CALA on April 30
to get some insight into growth plans for the reemerging legacy brand.
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