ALIS video: Omer Acar, CEO, Fairmont, Raffles

LOS ANGELES — Both the Fairmont and Raffles brands have been elevated in visibility in the past few years by Accor, according to Omer Acar, CEO for the Fairmont and Raffles brands. That has been a conscious choice.

“We just improved the visibility more by just investing in different regions of the world,” he said. “What we try to do is make sure we have flags fairly distributed around the globe. And me moving to New York and taking the lead for Raffles and Fairmont was also a good step towards that because we obviously want to continue growing in the U.S., Canada and South America… and that visibility comes with delivering to our owners results and commitment that we promised.”

Acar discusses what experiential means to Accor and the ever-evolving wellness and F&B businesses.